By Brian Tracy
In Victory!, bestselling writer Brian Tracy applies to enterprise and private good fortune an identical suggestions that experience helped nice leaders triumph in army campaigns all through heritage. utilizing army examples all through, he presents bold, success-oriented readers with a pragmatic template for achieving their very own strength for greatness. this is often an necessary strategic box consultant, from America's most advantageous professional on success.
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Extra resources for Victory!: Applying the Proven Principles of Military Strategy to Achieve Greater Success in Your Business and
Where is the market going? What is it that customers want today, and will want tomorrow, that you are not currently offering? Your greatest benefits and rewards will come from capitalizing on the opportunities of tomorrow rather than on being preoccupied with the problems of the past. 4. Threats. What are the threats to your business? What could possibly go wrong? What can you do to assure that you continue to survive and thrive no matter what happens? The failure to acknowledge and counter a possible threat can be disastrous to a company and to a military unit.
List the furniture, fixtures, and facilities that you will need. List the financial resources that will be necessary. ” The most effective leaders, like the most effective military commanders, are those who think through every detail in advance and never trust to luck for anything. Once you have your lists of activities and resources, organize these lists in two ways: 1. Organize your activities by priority. Which items are more important, and which are less important? Use the 80/20 Rule. What are the 20 percent of your activities that will account for 80 percent of the value of all of your activities?
The Marketing Offensive There are five keys to offensive strategy in the marketplace. Each of these is essential. The failure to acknowledge or practice even one key marketing tactic can undermine or even eliminate your opportunities for success. 1. Specialization: What niche do you fill in the current market? What is your area of specialization? Do you specialize on the basis of a particular customer? Do you specialize on the basis of a particular need of a particular customer? Do you specialize in terms of serving a particular market?
Victory!: Applying the Proven Principles of Military Strategy to Achieve Greater Success in Your Business and by Brian Tracy