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New PDF release: Developing New Functional Food and Nutraceutical Products

By Debasis Bagchi, Sreejayan Nair

ISBN-10: 0128027797

ISBN-13: 9780128027790

ISBN-10: 0128027800

ISBN-13: 9780128027806

Developing New practical meals and Nutraceutical Products presents serious details from conceptualization of recent items to advertising, aiming to give a pretty good knowing of the total approach via specified insurance of key thoughts, specifically innovation, law, production, quality controls, and advertising.

Chapters supply insights into industry and aggressive research, product layout and improvement, highbrow estate, component sourcing, rate regulate, and revenues and advertising options.

  • Examines key concerns in product improvement
  • Provides a streamlined technique for product development
  • Addresses production and qc demanding situations
  • Includes key classes for a winning product release and potent advertising

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Extra resources for Developing New Functional Food and Nutraceutical Products

Example text

33 34 CHAPTER 2 Market analysis and concept development There are four categories of success factors for the front end of the NPD process: product strategy, product definition, project definition, and organizational roles, all of which focus on the identification of potential problems (Khurana and Rosenthal, 1998). In addition, strong functional interdependencies during the early phase of NPD, between marketing and research and development, are more likely to result in more successful project performance (Kohn, 2006).

The key functional foods markets globally are the United States and Japan, followed by Asia Pacific and European markets. In 2013, China had the highest expenditure on health and wellness retail products, followed by Brazil, the United States, Russia, and Mexico. , and Pepsi Co. Key growth functional foods categories include health snacks and breakfast products that include cereals and grains (Industry Arc, 2014). 7% globally by 2020 (Euromonitor, 2014; Nutrition Business Journal, 2013). This growth is driven by the rising popularity of functional foods, with 6 in 10 US adults consuming “at least occasionally” one of these products.

These guides are intended to help companies avoid claims that may be untrue or deceptive to consumers, not unlike the development of FDA guidelines for health claims. Aside from a consensus on the definition of green, it’s important, as a company, to first ask if it makes business sense to go green. There, of course, is that nagging moral dilemma. Pesky morals aside, take a good look at the bottom line and the target audience. Do they really care? Sure, we wish everyone cared about the planet becoming a noxious landfill, but the reality is that there are people who want good, inexpensive, and reliable products, regardless of their impact on the planet.

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Developing New Functional Food and Nutraceutical Products by Debasis Bagchi, Sreejayan Nair


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